The art of attracting and retaining great people is becoming more and more difficult. Great employees want to work for great organizations and because they are high quality people, they can hold out for only working with the best. Organizations must consider developing an Employment Brand for their organization in order to attract and retain the best people. Here is a link to a very interesting article on Employment Branding.
http://www.hrbartender.com/2012/recruiting/employment-branding-matters-more-than-ever-case-study/
Neil
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